LASHAWN RENEE SMITH
Eleven Twenty One, Inc.
Contact Information
kokoreneesmith@gmail.com
Organization
Eleven Twenty One, Inc.
Score Summary
63
out of 100
25/40
Raw score
Building Capacity
Tier
"Eleven Twenty One, Inc. is currently in the Building Capacity tier, which provides an excellent opportunity for growth. By addressing key areas in their fundraising strategy and engagement practices, they can significantly enhance their fundraising effectiveness and sustainability."
Assessment Answers
All 10 questions with the client's selected answers and scoring.
| # | Question | Answer | Selected Response | Points |
|---|---|---|---|---|
| 1 | Does your organization have a written fundraising plan for the next 12 months? | B | We have informal goals but no written plan | 2/4 |
| 2 | How diversified are your fundraising revenue sources? | B | Two funding sources | 2/4 |
| 3 | How consistently does your organization communicate with supporters? | C | Monthly | 3/4 |
| 4 | How effectively does your organization tell its impact story? | C | We regularly share impact stories | 3/4 |
| 5 | How confident are you in your donor database or CRM system? | C | Data is mostly organized | 3/4 |
| 6 | How engaged is your board in fundraising? | B | Limited involvement | 2/4 |
| 7 | How prepared is your organization to identify and cultivate major donors? | B | We react when opportunities arise | 2/4 |
| 8 | How would you describe your fundraising team capacity? | C | One dedicated fundraiser or consultant | 3/4 |
| 9 | How do you measure fundraising performance? | C | We track several fundraising metrics | 3/4 |
| 10 | If a major funding source disappeared tomorrow, how prepared would your organization be? | B | It would significantly impact operations | 2/4 |
| Total Raw Score | 25/40 | |||
AI-Generated Recommendations
5 recommendations across key fundraising areas.
Fundraising Strategy
Finding
The organization lacks a formal written fundraising plan which can hinder strategic direction.
Recommendation
Develop a comprehensive written fundraising plan that outlines specific goals, strategies, and timelines for the next 12 months.
Expected Impact
A clear, actionable plan will provide focus and align the team towards achieving specific fundraising objectives.
Next Step
Schedule a planning session with key stakeholders to start drafting the fundraising plan.
Recommended Resource
Free guide on Creating a Fundraising Plan
Donor Diversification
Finding
The organization is heavily reliant on a limited number of funding sources, making it vulnerable to financial instability.
Recommendation
Identify at least three new potential funding sources and create a strategy for outreach to diversify revenue streams.
Expected Impact
Increased funding sources will decrease reliance on existing donors and stabilize finances.
Next Step
Conduct research to identify potential foundations, corporate sponsors, or major gift opportunities.
Recommended Resource
Workshop on Diversifying Funding Sources
Storytelling & Communications
Finding
While the organization shares impact stories, the communication frequency and strategy could be improved.
Recommendation
Implement a communication calendar that includes regular updates and targeted storytelling to engage supporters more effectively.
Expected Impact
Improved communication will enhance supporter engagement and retention, increasing overall donations.
Next Step
Create a 3-month communication calendar with specific themes for storytelling and updates.
Recommended Resource
AI tool for Content Scheduling and Storytelling
CRM & Donor Stewardship
Finding
The donor database is somewhat organized, but there is room for improvement in major donor cultivation.
Recommendation
Regularly update and categorize donor information to create tailored outreach strategies for major donor cultivation.
Expected Impact
Better organization and targeted engagement will lead to stronger relationships with major donors and potential increases in funding.
Next Step
Review and assess the current donor database structure and identify categories for improvement.
Recommended Resource
Consulting engagement for CRM Optimization
Board & Leadership Engagement
Finding
The board's involvement in fundraising is limited, which could restrict organizational reach and effectiveness.
Recommendation
Initiate board training on fundraising roles and responsibilities to increase their involvement in the fundraising process.
Expected Impact
Enhanced board engagement will leverage their networks and resources, significantly improving fundraising outcomes.
Next Step
Schedule a board meeting to discuss fundraising responsibilities and plan a training session.
Recommended Resource
Membership for Board Engagement Strategy